Festival 1

Testing the Waters: Using Nudges to Conserve Water

How do we encourage daily water conservation?


ideas42 partnered with the World Bank and the city of Belén, Costa Rica to develop a simple, effective, behaviorally-informed solution: stickers that compared a household’s water consumption to its peers, and a post card that gave water-saving tips.



Awaiting Votes
Voting in Progress
Idea No. 63